The number of platforms for on-demand video content has increased exponentially in the last decade. So have the number of suppliers of online video content, and the range of devices on which it is created and consumed.
Content creators, distributors, and platforms report growing complexity in the online video delivery chain. Some platforms deal with this complexity by being prescriptive with their suppliers. Some distributors by providing financial incentives to share content in their preferred formats. Others are reluctant to impose such constraints.
But to what extent is this growing complexity a problem that needs solving? Can a common approach to the fulfilment of assets be found – or is the market too split?
Join us on Thursday 5th December to explore these questions at this special DPP AT HOME event.