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DPP Marketplace ‐ Prime Focus Technologies

Prime Focus Technologies is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for Media & Entertainment industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by virtualizing business processes around content and managing their business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

For more information visit: www.primefocustechnologies.com

Shilpa Sharma
44 20 3794 3344
shilpa.sharma@primefocus.com

Access Services

PFT provides a host of high quality, SLA-compliant Localization services which include Subtitling, Closed Captioning, Dubbing and Video Description. We have the expertise to transcreate, adapt and master in over 20 languages including Spanish, Italian, French, German, Russian, Malay, Indonesian Bahasa, Thai, Korean, Chinese Mandarin, Japanese, Filipino, Arabic and all Indian languages. Our dedicated team has over 20 years of audio experience working with leading global networks. Additionally, PFT’s flagship Media ERP Suite, CLEAR™, gives clients instant access to view the status of all content deliveries and provides a convenient way to review/approve content.

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Archive, Storage & Distribution

CLEAR™, PFT’s award winning Media ERP Suite, offers a new way of Archiving precious content — a fully secure, no risk and easy-to-access method of storing priceless content on the Cloud, during production and/or post-production. We offer secure deep archive infrastructure with Peta-bytes of storage in temperature controlled, robotic tape libraries for long term storage, with a separate copy in an earthquake and fire proof Disaster Recovery (DR) location like Iron Mountain. Our intelligent Cloud-based archival solution enables content owners to make heuristic searches across their archive quickly and efficiently. It also allows users to digitally deliver retrieved content to a chosen location based on workflow rules.

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Editing/Post Production Systems

DAX® Production Cloud: Automated workflows for Dailies & Post using ONE software

The industry has been using the award winning DAX® Digital Asset Management software for reviewing dailies and cuts, and document management. DAX® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionality, we now call this the DAX® Production Cloud. It allows you to use the same system for both dailies and post servicing workflows. Which means, stakeholders across the production supply chain – On-set, Editorial, VFX (pull downs), Marketing (trailers), Localization Vendors, Distribution (screeners) – All collaborate on the same software. It offers ONE software to manage high and low resolution content, as well as dailies and post servicing workflows.

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Ingest, Transcoding & Streaming

Broadcast Cloud: Automated Workflows from Acquisition to Distribution using ONE Software

Broadcast Cloud enables workflow orchestration across the enterprise, supply chain and partner ecosystems. It provides a single software on the cloud for all departments across the enterprise – be it Programming, Legal, Marketing, Syndication, Traffic, Broadcast Operations, Digital or Promos, along with partner and stakeholder ecosystems. Broadcast Cloud is a one-stop-shop to manage, review, process and publish content across all the platforms and devices of the broadcast universe. It also includes Promo Operations Module, an industry-first solution which provides end-to-end workflows for Promo Operations, including automation of promo versioning and rendering using Adobe® Premiere® Pro CC.

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Media Asset Management & Workflows

Cloud MAM: ONE MAM for the Enterprise across Geographies, Departments & Businesses.

CLEAR™ Media ERP’s Cloud MAM is a single, holistic Media Asset Management (MAM) solution, which enables Media & Entertainment (M&E) companies to build a truly connected enterprise with digital workflows. Its Hybrid cloud architecture gives content owners peace of mind that their content is secure with them while the applications run on the cloud. Cloud MAM is ready-to-deploy and is pre-integrated with industry standard applications. It powers ingest, metadata and digital library management and also enables easy content discovery. The solution also includes ‘Story Teller on Air’, a specialized appliance that helps create compelling stories from MAM/archive for playout on air directly.

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Playout, Content Delivery & TX

Operations Cloud: Multi-platform Content Delivery with Presets.

CLEAR™ Operations Cloud helps content enterprises not just store and transcode, but perform end-to-end content operations on the cloud. It is ready-to-deploy with a wide range of preset robots (TVE, customer portal, Netflix, YT, DPP) that allows users to enjoy faster time-to-market at lowest costs. All this with pre-defined SLAs and timely counsel. It offers ONE cloud software that does everything, including workflow orchestration, allowing users to increase monetization through faster time to market. Operations Cloud includes a scalable Dynamic Ad Insertion (DAI) feature that embeds SCTE-35 markers for a non-scripted live stream providing new monetization opportunities through personalized delivery. It can be seamlessly integrated with existing infrastructure.

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Post Production Facilities

PFT has two decades of experience as post-production specialists. We provide a host of post-production services like grading, graphics, editorial and audio mixing for long and short form content, accomplished with Dolby certified theatres and studios. Our areas of specialization also include 2D/3D animation and rotoscopy. We have a team of over 300 dedicated professionals including offline and online editors, directors, graphics artists and sound engineers. PFT’s in-house, state of the art infrastructure comprises 150 edit suites, 21 dedicated sound studios and 14 5.1 surround-sound enabled suites.

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Programme Compliance & Reporting

PFT’s flagship product, CLEAR™ Media ERP, offers an industry-first solution for Compliance Editing across territories and regions with varied broadcast regulations. The solution eliminates the need to catalog the same asset multiple times, and uses automation to reduce edit time. CLEAR has in-built parameters of all content considered objectionable by different regulatory bodies, and has an extensive framework that ascertains the type of edit action(s) needed to be taken on a piece of content with compliance issues. Content can thus be swiftly edited and distributed to multiple territories, thereby enhancing efficiencies and reducing costs.

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QC, Deliverables & Measurement

PFT provides stringent, multi-layered QC services. We undertake QC not just for adherence to technical specs, but also to regulatory guidelines as well as for the identification of creative glitches. We offer both manual and automated file-based QC analysis. Our offerings include:
• Master QC – Technical evaluation of television shows, ?lms, documentaries etc.
• 3rd Party Master QC – Review of QC done by a primary vendor
• Update QC/Watch Down Veri?cation – QC of content which has already been QC'd (e.g. for broadcast) for repurposing on a different platform (e.g. an OTT outlet)
• DCP /IMF QC – Master QC in theaters or on HDR monitors
• Audio QC
• Captioning QC
• Spot QC, Standard QC and Frame Level QC (within Manual QC)

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Supply Chain Management

CLEAR™ Media ERP: ONE Software for the Enterprise.

PFT’s flagship product, CLEAR™ is the world’s first and most proven Hybrid Cloud-enabled Media ERP Suite that virtualizes the content supply chain. It brings content to the center of business, helps drive creative enablement, enhance efficiencies, reduce cost and realize new monetization opportunities for Media & Entertainment (M&E) companies.

CLEAR Media ERP Suite includes 4 transformational modules:
• Cloud MAM: ONE MAM for the Enterprise across geographies, departments & businesses
• Operations Cloud: Multi-platform content delivery with presets
• Broadcast Cloud: Automated workflows from Acquisition to Distribution using ONE software
• DAX® Production Cloud: Automated workflows for Dailies & Post using ONE software

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Transcription & Translation

PFT provides a host of high quality, SLA-compliant Localization services which include Subtitling, Closed Captioning, Dubbing and Video Description. We have the expertise to transcreate, adapt and master in over 20 languages including Spanish, Italian, French, German, Russian, Malay, Indonesian Bahasa, Thai, Korean, Chinese Mandarin, Japanese, Filipino, Arabic and all Indian languages. Our dedicated team has over 20 years of audio experience working with leading global networks. Additionally, PFT’s flagship Media ERP Suite, CLEAR™, gives clients instant access to view the status of all content deliveries and provides a convenient way to review/approve content.

Find out more
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