The Cloud for Media

The Cloud For Media offers an unprecedented industry-wide view of the opportunities and challenges of building media workflows in the cloud.

In 2020, exclusive DPP research explored the use of cloud in media companies. We investigated why organisations are moving workflows to the cloud, how they can form a strategy to deliver that migration, and the technical approaches to achieving the promised benefits.

In 2021 we looked deeper into four specific areas of the media supply chain, to explore the reality of media in the cloud today, and shed light on the challenges that remain. We also illustrated the state of the art with case studies from companies who’ve been there and done it, who shared their successes and their battle scars.

And in 2022 we explored how software and data integration enable new flexibility for media companies, in a related series, Making Integration Work.

Download the Reports

The Integration Opportunity


Discover the potential benefits of integrating applications, data, and organisational silos.


Delivering Seamless Integration


Explore the common architectures for integration.


Integration Expertise


Investigate one of the most important questions: who is best placed to deliver successful integration?


The Cloud for Media


Our 2020 report provides an authoritative guide to migrating media organisations to the cloud, the steps required, and practical advice for success.


Automating Media


Explore the deployment and potential of automation, and how it's enabling the direct to consumer revolution.


Cloud Post Production


Delve into the different phases of post production, and the different cloud-based tools that can be used in each.


Cloud Playout


Investigate the different use cases for playout and why media companies are moving it into the cloud.


Streaming at Scale


Examine the different elements of a large scale streaming solution, from video delivery to subscriber management and user experience.


Our partners

The Cloud for Media is a unique collaborative piece of research conducted across the whole DPP membership. We're lucky enough to have a number of skilled partners supporting the project. Each sponsor is an active participant in one or more areas of work that best represent their area of expertise.

Expert Sponsors

Contributing Sponsors

More from our partners

Check out these real life case studies from companies who have adopted cloud based technologies.

Codemill for ITV


A marketing campaign management system for ITV.

Codemill for ProSiebenSat.1


Replacing ProSiebenSat.1's old MAM systems.

Convergent Risks


Cloud security methodology and case studies.

Object Matrix for Atlantis Télévision


Atlantis Télévision triples MatrixStore On-Prem Object Storage footprint.

Object Matrix for Irresistible Studios


Irresistible Studios migrated its archive to MatrixStore Cloud.

Veset for Tarima


A flexible self-service linear channel origination solution for Tarima.

Veset for Webedia


Creating a new solution to manage and operate Webedia's LeStream gaming channel.



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