Demand vs Supply: what's the score?
Annual reports from major trade shows which evaluate how well the market is responding to the needs of the customer community
Are suppliers meeting customer needs?
Each year, the DPP attends major industry trade shows including NAB and IBC. Before each show, we analyse recent DPP events, workshops, and discussions, to identify a set of key customer needs. We then speak with vendors who provide solutions in these areas, to understand how well those customer demands are being met.
Finally, we score each topic based on the level of maturity of the available solutions, and their alignment to customer needs. These reports truly answer the question, demand vs supply: what's the score?