Demand vs Supply: what's the score?

Annual reports from major trade shows which evaluate how well the market is responding to the needs of the customer community

Are suppliers meeting customer needs?

Each year, the DPP attends major industry trade shows including NAB and IBC. Before each show, we analyse recent DPP events, workshops, and discussions, to identify a set of key customer needs. We then speak with vendors who provide solutions in these areas, to understand how well those customer demands are being met.

Finally, we score each topic based on the level of maturity of the available solutions, and their alignment to customer needs. These reports truly answer the question, demand vs supply: what's the score?

Download the reports

IBC 2023: Demand vs Supply


How well is the market responding to the needs of the customer community? The second report in the Demand vs Supply series, the DPP has reported from IBC 2023.


Demand vs Supply: What's the score? (NAB 2023)


How well are technology suppliers meeting the demands of their customers in the media industry? For the first time, the DPP has reported from the NAB show.


Get involved in future reports

To find out more, or to get involved with future editions of 'Demand vs Supply', please contact David.

David Thompson

Technology Strategist



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