How do buying decisions really get made by customers? How do they gain the information they need, what do they look for in their suppliers, and what processes do they use? How different is what they say from what they actually do? And how best can suppliers get the attention of the people they want to sell to?

In an exclusive new survey the DPP will be finding out the truth about the buying process, from both the buyers' and sellers' point of view.

To mark the publication of our findings we will bring together industry leaders in this online event to look at what the survey tells us - and to discuss how customers and suppliers can get the best out of each other in the future.

This 60 minute event starts at 17:00 GMT / 18:00 CET / 12:00 EST / 09:00 PST.