Investigating the organisational, commercial, and technical challenges involved in effective rights management.
21 June 2023
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In any manufacturing industry, it is essential for a company to have a strong grip on its stock, sales, and supplies. Yet media companies frequently report that they have content libraries full of unidentified content, duplicate assets, and unknown rights. Even where the information is all known, it is often spread across multiple systems and formats, making it difficult to understand the total value of a company’s assets.
How can this be? What are the impacts of such inefficient management of rights data? And is change overdue?
In this webcast we’ll investigate the organisational, commercial, and technical challenges involved in effective rights management.
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