Media and technology leaders are increasingly combining in-house development, third-party tools, outsourced services, and modular integrations on a case-by-case situation — what some are calling a hybrid-sourcing model. This session brings together senior executives to examine how those decisions are being made in real operational contexts. What factors drive the approach? How are technology and procurement strategies adapting? Who are the right people to involve in the process? And what lessons have been learned from those who’ve already made the call?

Content strategy is the foundation of long-term success for media companies. And today, it’s increasingly powered by data. This session explores how companies are using audience and content intelligence to shape smarter lineups and to double down on what works for their audiences.

A great deal of content production has been performed remotely or in the cloud for some time. But certain workflows have remained stubbornly difficult to achieve; especially in high end live production. This conversation will explore key insights from a brand new DPP research report, which brought together ambitious content organisations, technology pioneers, and experts to explore the path to truly cloud native live production.

Delve into the key components of a successful data strategy, examining frameworks, practical implementations — and get a preview of the latest industry insights about approaches to data from the DPP’s Media CTO and Tech CEO research. Providing analysis, commentary and case studies from Thoughtworks’ extensive experience with leading media organisations across Europe is the global technology consultancy’s Media Specialist, Chris Moore, as we invite attendees to join us in addressing the critical questions that guide the success of data-driven transformations in media and broadcasting.