Why DPP technology work isn’t about technology

Change is perhaps the only constant in our industry. And the landscape has certainly changed a lot in the last few decades. Business models have shifted; giants have risen, fallen and merged; and today’s technology sourcing models would be unrecognisable to a CFO or CTO from 30 years ago. Most startling of all, we’ve moved from a world in which broadcasters drive change, to one in which consumers constantly challenge the industry to move forward.

So as an industry organisation that brings together companies from all parts of the content supply chain, how can we best support those companies as they look to manage and embrace all that change?

Reducing Friction

A modern content supply chain looks pretty different from a video signal path of old. Our industry now builds software driven solutions on cloud infrastructure. We design systems that can recover from failure at any time, and can scale dynamically as demand increases. We integrate services from different vendors and swap out components regularly. We plan for continued iteration, rather than 10-year depreciation. And so the shared challenges have evolved too.

There are certain foundations that we build on, and they’re rarely unique to our industry. Computer networks, data exchange, even video encoding standards are used well beyond professional media. But outside of those foundations, our world moves faster than it ever has, and modern software methodologies make it easier to integrate new technologies, tools and techniques.

So at the DPP, we focus only on the specific business problems and opportunities where we and our member companies can remove friction and help businesses to move faster. We assess what the best form of collaboration will be for a particular problem space. Sometimes, it’s creating a forum for intelligent people to share ideas and challenge each other. Sometimes it’s exposing case studies where we can all learn from the best in the business. Sometimes our focus is on collating, agreeing, and sharing best practice. And sometimes, it’s about taking a complex technology and driving consensus on common ways of using it so that interoperability is easier to achieve.

Increasing Agility

Most importantly, we start with the business motivations. That’s why we mix business networking and industry insight with technical collaboration. Each element feeds the others. The business issues discussed at our events and revealed in our research drive our delivery. We challenge ourselves to work on technology and workflows that enable more efficient businesses, or new business opportunities for our members. We take technology from the theoretical to the practical.

Companies tell us they need to build agile businesses that can quickly adapt to new opportunities, all while improving their efficiency. To achieve this, technology alone isn’t enough. We need to support senior decision makers in sharing the best ideas and exploring the latest trends. We need to support operational teams with guidance and education on best practice workflows. And when common technical solutions are needed, we must produce focussed deliverables at speed.

This all means creating a range of outputs spanning the spectrum from business insight to technical innovation. We recently created the DPP Recommendation format to deliver normative technical information, and DPP Guidance which offers best practice and workflow implementation advice. These formats complement our deeper technical specifications that we publish with great partners like SMPTE and AMWA, and of course our industry insight reports such as Home Truths and Survey Reports.

Next Up

In the coming months you’ll see some exciting new ways in which we’re delivering DPP technical work, including deeper exploratory technical insight reports, and a common API to enable versioning workflows. But no matter the how, the why is consistent: to help drive business value at a time of huge change – and opportunity.

Get involved

To find out more or to get involved with this work, please contact:

Rowan de Pomerai




Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Download this file

Download Now Actionable Insight Summary

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.


We have emailed you a link to download this file.



Something went wrong.

Start again

If the problem persists, please get in touch.

Account suspended

Unfortunately it looks like your account has been suspended.

Use different email

Please verify your account

We can see you have created an account with us, but you need to verify your email address.


Please check your email to verify your account.

Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?

Please choose an option

It's time to reverify your account

From time to time we need to reverify your email address for security reasons. Click the button below and we'll send you a link straightaway.

System unavailable

We're sorry, it looks like we can't register your account right now. Please check again later.

If the problem persists, please contact membership@thedpp.com.

Account Problem

We're very sorry, it looks like we can't retrieve your account right now. The membership team have been notified and should be in touch shortly.

If the problem persists, please contact membership@thedpp.com.

Coming Soon

This download is not yet available - check back soon!

Learn more

Payment Checkout

Set at runtime


Payment Complete

Thank you, we have emailed you a link to download this file. The link will be active for 24 hours. If you are having problems please contact us