Delivering to VOD

Supplying the VOD Revolution

In 2020, the DPP published an in-depth analysis of the workflows and formats involved in delivering content to VOD platforms.

With a lack of commonality between organisations, it unearthed a picture of chaos, complexity, and inefficiency. However, a clear path to a more efficient future also emerged.

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Supplying the VOD Revolution

An extensive piece of research into the global supply of content to VOD platforms, Supplying the VOD Revolution defines a reference workflow for the supply of content from distributors and aggregators to platforms. It exposes the pain points felt by implementers of these workflows, and explores the web of standards and formats in use today. The report also asks: What practical steps can be taken to reduce complexity and enhance efficiency in this vital artery of our industry?

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Delivery to VOD

Taking what we learned from this research, we launched a collaborative technical project aiming to drive a more common approach to the formats and workflows used in delivering content to VOD platforms. The project set out to deliver solutions to the top two problem areas identified in the research.

Metadata & Avails

A multitude of complex and custom metadata formats are currently in use for delivering VOD content. We will explore the common options available, and understand where gaps exist. And we'll contribute towards the ongoing development of key specifications, such as the MovieLabs Digital Distribution Framework.

Avails is the term used to describe the commercial availability of a piece of content. If avails are expressed in a standard format, processes can be automated and supply chain efficiency can be increased. However, the research indicated this is not the norm, and that management of avails is a problem area for many companies.

We will work with DPP members to encourage a move from custom spreadsheets to common formats, such as EMA Avails.

Onboarding

Onboarding is a multi-step process requiring the distributor to build multiple profiles, create & validate test files, and configure automated systems. These steps are not always clearly defined, leading to mis-communication and delays.

Based on the input of major VOD platforms, content producers, and distributors, we published Guidance DPP007: Best Practices for Content Supplier Onboarding.

DPP007 - Content supplier onboarding

A successful onboarding process ensures content and data are shared efficiently between sender and receiver.

This guidance sets out commonly agreed best practices that are simple to implement and can drive significant time and cost savings.

It is recommended reading for both senders and receivers of VOD content.

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Download Now Actionable Insight Summary

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To find out more or get participate in this project, please get in touch.

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.

Mark Pascoe

Lead Technologist

Email Mark

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.