Delivering to VOD
Supplying the VOD Revolution
Earlier this year, the DPP released an in-depth analysis of the workflows and formats involved in delivering content to VOD platforms.
With a lack of commonality between organizations, it unearthed a picture of chaos, complexity, and inefficiency. However, a clear path to a more efficient future also emerged.
You can download the report below, or watch our webinar on this topic:
Delivery to VOD
Taking what we learned from this research, we launched a collaborative technical project aiming to drive a more common approach to the formats and workflows used in delivering content to VOD platforms.
Two project groups have been created, each focusing on a business problem identified during the research:
Metadata & Avails
A multitude of complex and custom metadata formats are currently in use for delivering VOD content. We will explore the common options available, and understand where gaps exist. And we'll contribute towards the ongoing development of key specifications, such as the MovieLabs Digital Distribution Framework.
Avails is the term used to describe the commercial availability of a piece of content. If avails are expressed in a standard format, processes can be automated and supply chain efficiency can be increased. However, the research indicated this is not the norm, and that management of avails is a problem area for many companies.
We will work with DPP members to encourage a move from custom spreadsheets to common formats, such as EMA Avails.
Onboarding is a multi-step process requiring the distributor to build multiple profiles, create & validate test files, and configure automated systems. These steps are not always clearly defined, leading to mis-communication and delays.
We will work with our member companies to create a DPP Guidance Document outlining best practices for the onboarding processes.
To find out more or get participate in this project, please contact Sam.
Programme Delivery Manager