Design for Tomorrow
No media company will emerge from the pandemic intending to be the same as it was before. Design for Tomorrow will identify the key principles for building back better in the post Coronavirus media economy.
No media company will emerge from the Coronavirus pandemic intending to be the same as it was before. Every company will seek to redesign itself so that it can operate more effectively in any future global crisis.
But what are the key principles that will increase both resilience and effectiveness in the post Coronavirus media economy?
In a crucial contribution to the media industry’s recovery from the pandemic, Design for Tomorrow uses the DPP's unique access to expertise from across the whole media supply chain to identify those key principles.
Six special reports - each the product of bespoke research - have been published between August and November 2020.
In order of publication the reports are:
- Key Design Principles
- Content Preparation - Building the agile media factory
- Libraries and Archives - Managing media inventory
- Content Creation - Producing ingenuity
- Distribution - Delivering for audiences
- Commercial Relationships - Embedding value
Each report is accompanied by a webcast discussing the key findings raised in that area. You can watch previous events further down the page.
Read Design for Tomorrow
Watch Design for Tomorrow
Design for Tomorrow is a unique collaborative piece of research being conducted across the whole DPP membership. We're lucky enough to have a number of expert partners supporting us across the whole project. All of our sponsors are closely involved in the introductory Key Design Principles work which sets the framework for the whole series. And each sponsor is also an active participant in one or more areas of work that best represent their area of expertise.
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