Making Media Pay: Content Monetisation

Content owners have built out new infrastructure for managing subscriptions and creating direct billing relationships with viewers. Simultaneously, they’ve had to radically upgrade their advertising capability.

Mass television advertising shaped the modern consumer packaged goods (CPG) industry, as advertisers were able to reach huge audiences effectively. But they now demand the ability to more precisely target their messages and track conversions from advertising into sales.

Viewers, meanwhile, understand the value exchange between them and content owners more deeply than ever before. They want choices between paid access to content or free access with advertising. And where they accept advertising, they demand that it be appropriate and interesting to them, and adapted to the platforms on which they’re viewing.

Join this webcast to explore the key technologies underpinning today’s content monetisation, through advertising and direct billing, across platforms and devices.

This 60 minute event starts at 16:00 BST / 17:00 CEST / 11:00 EDT / 08:00 PDT.

If you experience any problems registering for DPP events or watching any online events, please contact

Abi Hemingway
Abi Hemingway

Managing Director

Mārtiņš Magone
Mārtiņš Magone

Head of Playout Services

Børre Sandvik
Børre Sandvik

EVP, Product & Technology

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Contributing Sponsors

Backlight is a global media technology company that is dramatically improving every stage ... read more.

Extreme Reach (ER) is the global leader in creative logistics. Its end-to-end enterprise p... read more.



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