Content owners have built out new infrastructure for managing subscriptions and creating direct billing relationships with viewers. Simultaneously, they’ve had to radically upgrade their advertising capability.
Mass television advertising shaped the modern consumer packaged goods (CPG) industry, as advertisers were able to reach huge audiences effectively. But they now demand the ability to more precisely target their messages and track conversions from advertising into sales.
Viewers, meanwhile, understand the value exchange between them and content owners more deeply than ever before. They want choices between paid access to content or free access with advertising. And where they accept advertising, they demand that it be appropriate and interesting to them, and adapted to the platforms on which they’re viewing.
Join this webcast to explore the key technologies underpinning today’s content monetisation, through advertising and direct billing, across platforms and devices.
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Head of Playout Services
EVP, Product & Technology
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