One of the most striking characteristics of the media industry during the pandemic has been the near obsession with whether, when, and in what form NAB and IBC will take place.
So why does this matter so much? Is it because these events are still where we do most of our buying and selling? Or maybe because they have become key cultural signifiers - familiar markers in the calendar for networking and knowledge building?
Or perhaps it's because we’re wishing them away. Are they now overblown, overpriced, ineffective and environmentally inappropriate? But if so, do we need alternatives, and, if so, what are they?
In this special DPP Leaders’ Network roundtable event, we bring together senior executives from both the supplier and customer communities to debate the best ways for the media industry to buy, sell, get informed and get together in the years ahead.
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