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DPP Explore: IMF For Advertising

28th July 2020

Advertising IMF Tech Versioning DPP Explore Web Event Video

The latest DPP Explore event focused on IMF for Advertising.

We explored the current state of advertising, looked at a plan for the future of advertising and discovered how technology could help.

The DPP IMF for Advertising working group also presented several technical proof of concepts.

Featuring:

  • Liz Clarke - VP of Customer Operations, Mirriad

  • Justin Gupta - Head of Broadcast & Entertainment Partnerships, UK & Ireland, Google

  • Michael Moorfield - Global Broadcast Services Manager, Adstream
  • Jane Ostler - Global Head of Media, Insights Division, Kantar
  • Martin Roberts - Technology Project Manager, Clearcast

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