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DPP leads the way at IBC on IMF adoption

The DPP has today announced it is putting the adoption of IMF for broadcast and online at the heart of its busy programme for IBC 2018 in Amsterdam.

The DPP and SMPTE (Society for Motion Picture and Television Engineers) recently published a groundbreaking new specification for the mastering and international exchange of content for broadcast and online, SMPTE TSP 2121:2018 IMF Application DPP (ProRes).

The DPP already has a community of over 50 companies committed to the adoption of the new specification, and the DPP will offer that community two exclusive insight events:

Exclusive IMF Briefing

On Friday 14th September the DPP will hold an IMF Breakfast Briefing at the brand new Soho House Amsterdam, enabled by DPP Member Deluxe. The briefing will give DPP Members unique intelligence on which broadcasters and content platforms are moving first to adopt the IMF specification.

IMF Product Show Tour

DPP Members will also benefit from an IMF Product Show Tour, showcasing IMF products throughout the broadcast and online workflow on Member’s stands in Halls 7&8.

The DPP will also offer an opportunity for the wider industry to celebrate the publication of the SMPTE/DPP IMF specification:

IMF Drinks Reception

There will be a DPP drinks reception on the Qvest Media stand 3.B40 on Sunday 16th September at 17:00 Sign up here:

As well as IMF, the DPP will also be discussing two other key industry challenges at IBC:

Cyber Security

The DPP’s Managing Director, Mark Harrison, will take part in the IBC Cyber Security Forum. He will feature on the panel Cyber security and collaboration: Is information sharing the way forward? on Thursday 13th September.

Monetisation of Online Video

DPP will hold its annual IBC Executive Dinner at Soho House on Friday 14th September. The invitation-only dinner, enabled by DPP Member Mindtree, will bring together 20 senior executives from across the industry to discuss Monetisation of online content, with special guest speaker Lindsay Pattison, Chief Transformation Officer, WPP. A report from the dinner will be available to DPP Members and Mindtree customers in October 2018.

IBC attendees wishing to meet the DPP to discuss forthcoming work and events should contact the DPP’s new Head of Delivery & Growth Rowan de Pomerai, to set up a meeting.