Hybrid work enhances wellbeing and morale at the expense of company culture and engagement, reveals new DPP research

The DPP, the international network for media and technology, has today released its unique new research project, ‘Hybrid Working in the Media Industry - Are We Equipped?’ The research explores the state of hybrid working in the media industry post pandemic by surveying 80 media and technology companies and gathering information from three workshop sessions with more than 50 subject matter experts.

Enabled by Lead Sponsor Signant and Expert Sponsor Wasabi Technologies, one of the main findings that came from the project was the tension between management and employees about workplace presenteeism.

The DPP asked how much time respondents think employees want to spend in the workplace, and how many days they think the company management would like them to be present. While 62% believe employees want to be in the office two days or fewer, 77% say that management wants staff in for three days or more.

The reason for this workforce divide became clear in a question asked about the impact of hybrid working on culture, engagement, productivity, morale, recruitment, and employee wellbeing.

The results show that employee wellbeing and morale has benefitted while company culture and engagement has suffered. While the needs of individuals are being met, the needs of organisations have taken a backseat.

Hybrid working has ultimately shifted the power balance from the company to the individual. With labour shortages across the industry and many organisations struggling to hire, it has become difficult for companies to mandate being in a company workplace.

Despite this, there are still departments that prefer working together in person. Production and post production teams especially value face to face time to fuel their creativity.

“Answers to a number of our survey questions paint a picture of a divided workforce in our industry,” says DPP CTO Rowan de Pomerai, the project lead. “Although there are different opinions towards remote and hybrid working, it cannot be denied that the future of production is hybrid. And the best way to build adaptable tools and workflows is to design for remote first, even when users might work on site.”

The full report is available to download by DPP members here. The project also consists of a video on demand which sets the scene for this work. Anyone can view it here.

MEMBERS

Hybrid Working in the Media Industry

How well are broadcasters set up for hybrid working – for content production, and in their ongoing business operations?


And how aligned are vendors with how content companies are planning to produce their work for live and recorded broadcasts?


In Hybrid Working in the Media Industry the DPP surveyed 80 media companies and facilitated three workshop sessions with more than 50 subject matter experts to explore where the sector has settled in its post-pandemic recovery.

Enabled by Signiant. Wasabi.

Signiant Wasabi

Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Download this file

Download Now Actionable Insight Summary

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.

Thanks!

We have emailed you a link to download this file.

Continue

Oops!

Something went wrong.

Start again

If the problem persists, please get in touch.

Account suspended

Unfortunately it looks like your account has been suspended.

Use different email

Please verify your account

We can see you have created an account with us, but you need to verify your email address.

Thanks

Please check your email to verify your account.

Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?

Please choose an option

It's time to reverify your account

From time to time we need to reverify your email address for security reasons. Click the button below and we'll send you a link straightaway.

System unavailable

We're sorry, it looks like we can't register your account right now. Please check again later.

If the problem persists, please contact membership@thedpp.com.

Account Problem

We're very sorry, it looks like we can't retrieve your account right now. The membership team have been notified and should be in touch shortly.

If the problem persists, please contact membership@thedpp.com.

Coming Soon

This download is not yet available - check back soon!

Learn more

Payment Checkout

Set at runtime

Continue

Payment Complete

Thank you, we have emailed you a link to download this file. The link will be active for 24 hours. If you are having problems please contact us

×

MEMBERS

Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Download this file

Download Now Actionable Insight Summary

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.

Thanks!

We have emailed you a link to download this file.

Continue

Oops!

Something went wrong.

Start again

If the problem persists, please get in touch.

Account suspended

Unfortunately it looks like your account has been suspended.

Use different email

Please verify your account

We can see you have created an account with us, but you need to verify your email address.

Thanks

Please check your email to verify your account.

Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?

Please choose an option

It's time to reverify your account

From time to time we need to reverify your email address for security reasons. Click the button below and we'll send you a link straightaway.

System unavailable

We're sorry, it looks like we can't register your account right now. Please check again later.

If the problem persists, please contact membership@thedpp.com.

Account Problem

We're very sorry, it looks like we can't retrieve your account right now. The membership team have been notified and should be in touch shortly.

If the problem persists, please contact membership@thedpp.com.

Coming Soon

This download is not yet available - check back soon!

Learn more

Payment Checkout

Set at runtime

Continue

Payment Complete

Thank you, we have emailed you a link to download this file. The link will be active for 24 hours. If you are having problems please contact us