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Explore some of the DPP's major content themes, bringing together our events, insight, and technical work. You can also learn more about our industry leading Committed to... programmes, and discover how your company can take part.

Organisational change is now the key to supply chain modernisation

The DPP has today published the DPP Media Supply Manifesto 2022, a summary report co-created with media companies and their partners at an interactive workshop which closed the second DPP Media Supply Festival. At the Festival, over 160 customers and suppliers were brought together to explore the transformation of media supply processes.

“I’m absolutely delighted that we were able to hold the DPP Media Supply Festival in Dulles, USA this year and have such enthusiastic contributions towards the Manifesto,” says DPP CEO Mark Harrison, the author of the report. “The pace of change in media supply is not in the control of media organisations and no single company has all the answers. That’s why peer to peer discussions like this are so important.”

Contributors to the DPP Media Supply Manifesto 2022 argued that organisational change and the evolution of customer-supplier relationships have now become more important to supply chain modernisation than tech innovation.

The Manifesto also identifies a strong emphasis on pragmatism: media organisations are increasingly focused on specific projects that deliver tangible, and immediate business outcomes. This is proving far more effective in bridging the gap between the tech and finance communities than proposals for major, long term initiatives.

“Media supply professionals now know enough to understand how to plot the change journey. The real challenge is now around how they bring the wider organisation with them.” adds Mark Harrison.

The conference’s 14 sessions were grouped into four broad categories: Business Transformation, Automation, Data, and Future Supply Chain. Three key themes from each of the sessions were extracted by the DPP and presented to the workshop attendees. They then voted for the theme they felt held the greatest significance for the wider industry, and shared their reasoning to help create the Manifesto.

Companies that participated in the workshop were Adobe, A+E Networks, Amazon, Arqiva, Axle.ai, BeBanjo, Brklyn Media, CBTS, Cinnafilm, Codemill, Cognizant, Dalet, Devoncroft Partners, EMnify, Emotion Systems, Final Pixel, Fincons Consulting, ITV, Knox Media Hub, PBS, PBS Distribution, Perspective Media Group, Prime Focus Technologies, Red Bee Media, Ross Video, RSG Media, SDVI, Sinclair Broadcasting Group, Signiant, SVT, Synchronized, Take 1 Transcription, Telestream, TMT Insights, U.S. Library of Congress, Venera Technologies, Vubiquity, Warner Bros. Discovery, Wolftech Broadcast Solutions, and ZDF Studios.

This year’s DPP Media Supply Festival was enabled by Lead Sponsor SDVI, Supporting Sponsors Ateliere, Microsoft Azure, Ross Video, Signiant and Vubiquity, Reception Sponsor TAG Video Systems, and WiFi Sponsor Venera Technologies.

The DPP Media Supply Manifesto 2022 can be downloaded by DPP members here. If you are not a DPP member, and would like to know more about becoming one, please contact membership@thedpp.com.

MEMBERS

The DPP Media Supply Manifesto 2022

The DPP Media Supply Manifesto 2022 is a summary report co-created with media companies and their partners at an interactive workshop which closed the second DPP Media Supply Festival.


At the Festival, over 160 customers and suppliers were brought together to explore the transformation of media supply processes.

Enabled by SDVI, Ateliere, Microsoft Azure, Ross Video, Signiant, Vubiquity, TAG Video Systems and Venera Technologies.

SDVI Ateliere Microsoft Azure Ross Video Signiant Vubiquity TAG Video Systems Venera Technologies

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MEMBERS

Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.

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If the problem persists, please get in touch.

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Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?


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