The DPP has today published the DPP Media Supply Manifesto 2022, a summary report co-created with media companies and their partners at an interactive workshop which closed the second DPP Media Supply Festival. At the Festival, over 160 customers and suppliers were brought together to explore the transformation of media supply processes.
“I’m absolutely delighted that we were able to hold the DPP Media Supply Festival in Dulles, USA this year and have such enthusiastic contributions towards the Manifesto,” says DPP CEO Mark Harrison, the author of the report. “The pace of change in media supply is not in the control of media organisations and no single company has all the answers. That’s why peer to peer discussions like this are so important.”
Contributors to the DPP Media Supply Manifesto 2022 argued that organisational change and the evolution of customer-supplier relationships have now become more important to supply chain modernisation than tech innovation.
The Manifesto also identifies a strong emphasis on pragmatism: media organisations are increasingly focused on specific projects that deliver tangible, and immediate business outcomes. This is proving far more effective in bridging the gap between the tech and finance communities than proposals for major, long term initiatives.
“Media supply professionals now know enough to understand how to plot the change journey. The real challenge is now around how they bring the wider organisation with them.” adds Mark Harrison.
The conference’s 14 sessions were grouped into four broad categories: Business Transformation, Automation, Data, and Future Supply Chain. Three key themes from each of the sessions were extracted by the DPP and presented to the workshop attendees. They then voted for the theme they felt held the greatest significance for the wider industry, and shared their reasoning to help create the Manifesto.
Companies that participated in the workshop were Adobe, A+E Networks, Amazon, Arqiva, Axle.ai, BeBanjo, Brklyn Media, CBTS, Cinnafilm, Codemill, Cognizant, Dalet, Devoncroft Partners, EMnify, Emotion Systems, Final Pixel, Fincons Consulting, ITV, Knox Media Hub, PBS, PBS Distribution, Perspective Media Group, Prime Focus Technologies, Red Bee Media, Ross Video, RSG Media, SDVI, Sinclair Broadcasting Group, Signiant, SVT, Synchronized, Take 1 Transcription, Telestream, TMT Insights, U.S. Library of Congress, Venera Technologies, Vubiquity, Warner Bros. Discovery, Wolftech Broadcast Solutions, and ZDF Studios.
This year’s DPP Media Supply Festival was enabled by Lead Sponsor SDVI, Supporting Sponsors Ateliere, Microsoft Azure, Ross Video, Signiant and Vubiquity, Reception Sponsor TAG Video Systems, and WiFi Sponsor Venera Technologies.