About

The DPP is the leading media industry association. We bring customers and suppliers together to gain strategic insight and create opportunities. We have hundreds of members from across the whole content supply chain.

Contact us

Events

DPP events provide deep industry insight and high quality networking, bringing together influential content, technology, and service companies. Explore our upcoming events, or watch previous events on demand.

View all

Insight

DPP insight reports provide valuable intelligence on the most important topics in media and technology. They can help you keep up to date on industry context and technology developments. Our reports are available for free to all DPP members.

View all

Technology

The DPP brings together engineers and operations professionals to explore challenges and define common ways of working. Explore our technology projects, and download our Recommendations and Guidance documents.

Learn more

Explore

Explore some of the DPP's major content themes, bringing together our events, insight, and technical work. You can also learn more about our industry leading Committed to... programmes, and discover how your company can take part.

Strategic integration can bring a new level of agility to media companies

The DPP, the media industry’s business network, has today published its new major research project, Making Integration Work, which ​​examines the challenges and opportunities of software integration and data integration.

The series is made up of three reports covering strategic, technical, and organisational aspects of integration: The Integration Opportunity, Delivering Seamless Integration, and Integration Expertise. It was created by speaking to 60 business and technology experts from a wide range of DPP member companies and the following sponsor organisations:

  • Lead Sponsor: Mulesoft

  • Expert Sponsors: mediaSaaS, Mux, Ross Video, Signiant, Skylark, and Vubiquity

“It is well understood that there are many benefits offered by the transition from hardware devices connected by cables, to microservices connected by APIs,” says DPP CTO and author of the reports, Rowan de Pomerai. But the process of constructing workflows from these tools reveals a great deal of complexity, challenge, opportunity, and innovation. Making Integration Work aims to help our readers move beyond the basics of application integration, to enable a new level of flexibility, functionality, and business insight.”

Overall, the reports found that by introducing a strategic integration framework, media companies can create an agile approach to connecting systems and building new applications, which will deliver business composability. The other standout findings are summarised below:

  • Media can learn from the wider IT industry. The Integration Opportunity, which looks at the benefits of integration, recognises that the journey of decomposing workflows using best of breed applications is not unique. Media can learn from the IT industry’s evolution of enterprise resource planning.

  • Business logic should be abstracted. The second report, Delivering Seamless Integration, encourages media companies to focus their attention on differentiators such as their unique business logic - which should be separated from the individual applications being integrated.

  • Integrate with multidisciplinary teams. Integration Expertise investigates who is best placed to deliver successful integration, and suggests bringing media engineers, software developers, and business experts together to form collaborative, cross-functional teams.

"The DPP is playing an important role in facilitating discussions to address media industry challenges, and we are delighted to collaborate with them on the increasingly important topic of integration," says Corinna Fechner, Senior Strategic Account Manager, Mulesoft. "Disruption and change are constant, and integration plays a huge part in setting up a business to adapt or even re-invent itself, to develop new business models and services, or to enhance consumer experiences."

All staff at DPP member companies can access the full reports for free here. You can find out more about joining the DPP member network here.

The Making Integration Work webcast is available on demand here.

The next major in-person DPP event is the Media Supply Festival, which will take place in Dulles, USA on 18 and 19 May 2022. This new type of event will explore the key trends in media technology, and uncover how media companies can truly achieve efficiency, scale, and agility.

Download the reports

The Integration Opportunity

30.03.2022

Discover the potential benefits of integrating applications, data, and organisational silos.

MEMBERS

Delivering Seamless Integration

30.03.2022

Explore the common architectures for integration.

MEMBERS

Integration Expertise

30.03.2022

Investigate one of the most important questions: who is best placed to deliver successful integration?

MEMBERS

×

MEMBERS

Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.

Thanks!

We have emailed you a link to download this file.

Continue

Oops!

Something went wrong.

Start again

If the problem persists, please get in touch.

Account suspended

Unfortunately it looks like your account has been suspended.

Use different email

Please verify your account

We can see you have created an account with us, but you need to verify your email address.

Thanks

Please check your email to verify your account.

Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?


It's time to reverify your account

From time to time we need to reverify your email address for security reasons. Click the button below and we'll send you a link straightaway.

System unavailable

We're sorry, it looks like we can't register your account right now. Please check again later.

If the problem persists, please contact membership@thedpp.com.

Account Problem

We're very sorry, it looks like we can't retrieve your account right now. The membership team have been notified and should be in touch shortly.

If the problem persists, please contact membership@thedpp.com.