Half of media organisations believe environmental sustainability is still a high priority, and two-thirds anticipate its importance will increase in the next 1-3 years despite economic and geopolitical headwinds threatening media industry sustainability commitments.

That's according to the DPP Sustainability Pulse Check 2025, which received more than 100 responses from content providers and technology suppliers in North America, Europe and Asia. This included many participating companies in the DPP Committed to Sustainability programme — a practical self-assessment to benchmark an organisation's progress against key environmental measures.

The DPP Sustainability Pulse Check 2025 is available to DPP members and non-members — media industry professionals are invited to explore the data and findings in the short special insight feature here.

And despite the DPP's industry survey showing the industry is not pulling back on its green initiatives, the findings did reveal different attitudes between European broadcasters and US vendors.

Media companies based in Europe were more likely than technology and services providers in the US to respond that the importance of sustainability to their organisations has increased in the last year, and that they expect its importance to increase in future.

DPP Committed to Sustainability programme manager, Abdul Hakim, said that it was pleasing to see the industry has not parked its environmental commitments.

"Economic and geopolitical trends might have prompted a diminishing focus on environmental sustainability, but the DPP Sustainability Pulse Check 2025 reveals a resolute commitment within the media industry. Many organisations, especially in Europe, continue to prioritise green initiatives, and there's a strong anticipation that the importance of sustainability will only grow in the coming years."