ISE is growing while broadcast shows are shrinking. Is AV Broadcast is now shaping the future of production? And what does this mean for Media and Entertainment industry?
The report explores how the market is responding to the needs of customers through key themes that shaped the conversation at IBC 2025: Agentic AI, AV Broadcast, and Data Driven Content.
Based on the conversations with the many contributors to this report at the Las Vegas Convention Center, the overall impression was that NAB in 2026 felt significantly quieter and more subdued than in previous years. This tallied with our own observations while walking around the show floors.
Demand vs Supply provides a unique snapshot of the media and entertainment industry’s two largest trade shows, charting how customer needs are evolving, and how suppliers are responding.
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