About

The DPP is the leading media industry association. We bring customers and suppliers together to gain strategic insight and create opportunities. We have hundreds of members from across the whole content supply chain.

Contact us

Events

DPP events provide deep industry insight and high quality networking, bringing together influential content, technology, and service companies. Explore our upcoming events.

View all

Insight

DPP insight reports provide valuable intelligence on the most important topics in media and technology. They can help you keep up to date on industry context and technology developments. Our reports are available for free to all DPP members.

View all

Technology

The DPP brings together engineers and operations professionals to explore challenges and define common ways of working. Explore our technology projects, and download our Recommendations and Guidance documents.

Learn more

Watch

If you missed any of our events, you can watch them on demand here.

View all

Explore

Explore some of the DPP's major content themes, bringing together our events, insight, and technical work. You can also learn more about our industry leading Committed to... programmes, and discover how your company can take part.

Cloud adoption disrupts established relationships in the media industry, reveals new DPP insight

The DPP has published a series of new reports, The Cloud for Media, which ​​explores the present reality of media in the cloud, and sheds light on the challenges that remain.

One significant finding the research uncovered is that cloud adoption has been shaking up established relationships between media and technology companies:

  • Consumer hardware manufacturers are becoming TV platform operators.

  • Musicians and sports teams are creating linear TV channels.

  • An entirely new breed of post production facility is emerging in the cloud.

  • Startups are just as important to the automation revolution as global tech giants.

Comprising four authoritative reports, Automating Media, Cloud Post Production, Cloud Playout, and Streaming at Scale, the series follows on from the DPP’s first Cloud for Media report published in 2020. This new research is based on input from over 60 media companies, gathered through workshops, case studies, and webcasts.

“The transition to the cloud is more advanced in some parts of the industry than others,” says DPP CTO and author of the reports, Rowan de Pomerai. But the cloud creates new opportunities across the media supply chain, and they’re being seized by those who can move quickly - from established leaders to new entrants.”

“These reports offer guidance to help companies identify the right cloud strategies for each part of their workflow. They tell the stories of those who’ve been successful, and identify the industry challenges that remain.”

The rate of cloud adoption in these workflows, as revealed by the research, is summarised as follows:

  • The quest for automation has been greatly aided by the move to the cloud. As media companies centralise their content and data, the power of automation at scale has become evident. The automation dividend is faster time to revenue.

  • Post production is in a state of flux. Many companies have focussed on remote access to on premise hardware. But for those that are willing to make the jump, the cloud is ready to handle a wide range of post production workflows.

  • Major broadcasters have implemented full cloud playout at scale already. There are two predominant cloud architectures for playout: edge playout and full cloud. The former offers a useful stepping stone, but the future is fully cloud hosted.

  • Streaming requires the cloud’s scalability, but also operational excellence. Streaming is now central to delivering all video: on demand, live, and linear TV. But even in the cloud, scaling isn’t instantaneous. So large peaks in demand, such as major events, require careful planning and operations.

“Moving to the cloud means being strategic and thoughtful about each individual workflow. We've moved some parts of our business wholly to the cloud, while others remain on premise, and some are hybrid” says Vice President, Strategic Media Solutions at A+E Networks, David Klee. “It's really important to understand the capabilities and context for each part of the supply chain, which is why we've found it so useful to participate in the DPP's Cloud for Media research for two years running.”

Download the reports

Automating Media

18.10.2021

Explore the deployment and potential of automation, and how it's enabling the direct to consumer revolution.

MEMBERS

Cloud Post Production

18.10.2021

Delve into the different phases of post production, and the different cloud-based tools that can be used in each.

MEMBERS

Cloud Playout

18.10.2021

Investigate the different use cases for playout and why media companies are moving it into the cloud.

MEMBERS

Streaming at Scale

18.10.2021

Examine the different elements of a large scale streaming solution, from video delivery to subscriber management and user experience.

MEMBERS

×

MEMBERS

Enter your email to download

If you work for a DPP member company, you'll be able to log in or create your account. Otherwise, we'll help you learn more about how to access this download.

Not sure if your company is a member? Check our Members Directory

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

Create your login

Join the DPP for full access

This download is exclusively available to DPP members. If you think that your company is a member, you might want to try again.

If you're not yet a member, you can find out more about the benefits of membership.

Learn more

Think there's a mistake? Contact us.

Thanks!

We have emailed you a link to download this file.

Continue

Oops!

Something went wrong.

Start again

If the problem persists, please get in touch.

Account suspended

Unfortunately it looks like your account has been suspended.

Use different email

Please verify your account

We can see you have created an account with us, but you need to verify your email address.

Thanks

Please check your email to verify your account.

Just a few more details!

We would like to send you occasional updates on our work, publications, and events. You can unsubscribe at any time. Can we keep you informed by email?


It's time to reverify your account

From time to time we need to reverify your email address for security reasons. Click the button below and we'll send you a link straightaway.

System unavailable

We're sorry, it looks like we can't register your account right now. Please check again later.

If the problem persists, please contact membership@thedpp.com.

Account Problem

We're very sorry, it looks like we can't retrieve your account right now. The membership team have been notified and should be in touch shortly.

If the problem persists, please contact membership@thedpp.com.