DPP enables unique innovation engagement between suppliers and customers

The media industry’s business network, the DPP, has created numerous high quality opportunities over the next six weeks for suppliers and customers to share and discuss innovation. The project consists of two initiatives, running in parallel: DPP Innovation Week, and Making Innovation Pay.

DPP Innovation Week runs online from 12-16 April 2021. Each day will see suppliers provide three minute pitches to customers of their latest products and services. This process is then reversed, with the customers presenting to suppliers on their latest requirements.

“The DPP’s reputation as a trusted intermediary enables us to run an event that brings guaranteed qualified leads for suppliers, and authentic expressions of interest for customers,” says DPP CEO Mark Harrison. “And we know from talking to the market that this is exactly what companies want right now.”

DPP Innovation Week will also feature a number of CEO sessions, in which leaders from companies such as Signiant, Brightcove, Bitmovin and Convergent Risks enable discussions of key innovation topics.

Over a hundred companies are already scheduled to present at DPP Innovation Week, including numerous major content companies.

And while the DPP facilitates these new business engagements, it is also conducting the first ever research into effective innovation in the media industry. Making Innovation Pay, which is enabled by DPP member company Ownzones, brings together dozens of senior executives from across the industry in a series of workshops and interviews.

The research explores how the media industry thinks about innovation, how companies can best set up to be innovative, and how to identify and adopt key market innovations.

“Innovation may be the most overused of all buzzwords,” observes Mark Harrison. “But this work will draw on real world expertise to provide the sharpest definition yet of what it takes to innovate effectively in media.”

The research will be published as a short series of special reports at the end of April 2021.

These latest innovation projects from the DPP build on the hugely popular trends analysis it undertook at the beginning of the year through its CES 2021 report, and the DPP 2021 Predictions report - which is free to download for the entire industry. Work is already underway with members on new projects around live content and media in the cloud, which also build on the DPP’s unique ability to facilitate high quality exchange between customers and suppliers.