The DPP, the media industry’s international business network, has announced the release of a special new guide: The Business Benefits of IMF. The guide helps influencers and decision makers from content supply companies to understand the financial and operational benefits of adopting the Interoperable Master Format (IMF) – both in the form of the current Society of Motion Picture and Television Engineers (SMPTE) standard, designed for premium content, and the new IMF for Broadcast and Online specification that is currently being developed by SMPTE and the DPP.
“The global market for quality content has brought enormous opportunity for media companies, by creating demand for different versions of master material. But that also brings great cost and complexity,” says DPP Managing Director, Mark Harrison. “That’s the problem that IMF solves: it enables faster, cheaper and higher quality versioning. It brings huge financial and operational benefits.”
IMF for Broadcast and Online makes it possible to automate the content supply chain, eliminate the unnecessary creation of multiple versions, enable workflow efficiencies, and reduce QC and archive storage requirements, while maintaining the quality of the original asset. The result is significant cost and time savings.
The Business Benefits of IMF is produced in partnership with DPP Member EditShare and its new QScan Automated Quality Control family of products. The guide provides an introduction to IMF; explains how IMF works; outlines the problems IMF solves and the benefits it brings; and looks at the path to implementation of the new IMF for Broadcast and Online specification.
“IMF represents a new level of efficiency within our industry. At EditShare we are delighted to be at the cutting edge of this new evolution,” comments Howard Twine, Director of Software Strategy, EditShare. “As a member of the DPP’s IMF work stream we have been able to input into the development of the IMF specification and this report on the tangible business benefits of IMF to customers. Our QScan range of Automated Quality Control products will help deliver this kind of efficiency to any media workflow. Users will be able to roll out technologies like IMF in a much more agile and less disruptive way.”
The Business Benefits of IMF is available as a PDF booklet, and also as a presentation deck with handout notes to support the DPP’s broadcaster, supplier and distributor Members in the adoption of IMF for Broadcast & Online. It is available to DPP Members here.
Following publication of the IMF for Broadcast & Online specification by SMPTE, the DPP will launch a compliance testing programme for IMF for Broadcast & Online tools. This will provide buyers and sellers with the confidence that DPP tested tools and IMF packages will be interoperable and can be exchanged internationally, thereby delivering the benefits outlined in The Business Benefits of IMF.
The DPP’s next publication will be Home Truths No.12: Cloud Exchange. The media industry is speeding towards a future dominated by large, super resolution files and connected working practices. Businesses will need to fundamentally rethink their practices as they move towards cloud, or multiple cloud, solutions. DPP Members will tackle these challenges at a DPP AT HOME workshop in May.