The DPP has today published its popular report that identifies and analyses key trends from the Consumer Electronics Show (CES) 2023. It’s the only report that examines consumer trends from a media industry perspective.
Enabled by DPP member company Cognizant, CES 2023: What consumer trends mean for the media industry compares five key trends against 14 years of previous CES analysis. The report also provides individual market updates on 25 consumer technologies in the DPP’s influential CES heatmap.
This year it became apparent that opportunities for innovation in industry are far greater than in the consumer realm. This formalises CES as a business tech show now. In Eureka Park, the CES start-up zone, and the new Las Vegas Convention Centre West Hall, around 75% of exhibitors were business-to-business. And those locations had the most striking innovations.
“B2B is now more important than B2C,” says DPP CEO Mark Harrison, the report author. “It’s because the smartphone has revolutionised consumer tech - and that doesn’t leave room for much else. But in many ways this is a good development for media professionals: there’s lots happening in B2B tech that’s relevant to us.”
Aside from this, the standout trend is that climate change is driving innovation. Although sustainability featured highly at CES 2022, what felt different this year is the relationship between environmentalism and consumer control.
“Providers of smart home technology are now focusing on ease of integration and control,” says Mark. “When consumers can see what their use of technology really costs, in both environmental and financial terms, then both the technology itself and the relationship between vendor and consumer has to change.”
The report is exclusively available to download by DPP members here.
The DPP’s next report will be its annual DPP Predictions, curated by a group of senior experts from within the DPP membership. It will be available to the entire industry, including non DPP members, in early February 2023.