12 media companies contributed to in-depth survey interviews to explore future preparedness. Discover which tech investments are leading to actual business benefits in 'Future Ready Media Organisations'?
The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.
The DPP released a new report to its members today on the localisation and versioning processes required for the international distribution of content.
The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.
The DPP has published a new report for its Members that looks in detail at how AI is being applied in the media industry, and where future potential lies
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