The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.
12 media companies contributed to in-depth survey interviews to explore future preparedness. Discover which tech investments are leading to actual business benefits in 'Future Ready Media Organisations'?
The DPP released a new report to its members today on the localisation and versioning processes required for the international distribution of content.
The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.
The DPP has published a new report for its Members that looks in detail at how AI is being applied in the media industry, and where future potential lies
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