IMF for Advertising

The latest DPP Explore event focuses on IMF for Advertising.

We'll explore the current state of advertising, look at a plan for the future of advertising and what technology can bring.

The DPP IMF for Advertising working group will also present several technical proof of concepts they've been working on over the last few months.

This event is open to DPP members and non-members.

This 75 minute event will start at: 16:30 BST / 17:30 CEST / 11:30 EDT / 08:30 PDT


DPP Explore is a series of events designed for the technical and operational community. At these events we unpack DPP specifications, recommendations and other subjects relevant to current DPP Technical Projects.

Liz Clarke
Liz Clarke
VP of Customer Operations, Mirriad
Justin Gupta
Justin Gupta
Head of Broadcast & Entertainment Partnerships, UK & Ireland, Google
Michael Moorfield
Michael Moorfield
Global Broadcast Services Manager, Adstream
Jane Ostler
Jane Ostler
Global Head of Media, Insights Division, Kantar
Martin Roberts
Martin Roberts
Technology Project Manager, Clearcast

16.30 - 16.35 - Welcome

16.35 - 16.50 - Current State of Advertising

What’s changing in the market? The rise of addressable advertising, and the need for multivariate ads.

Jane Ostler

Global Head of Media, Insights Division

Kantar

16.50 - 17.05 - Our vision for the future

An overview of what technology can bring to the future for advertising.

Michael Moorfield

Global Broadcast Services Manager

Adstream

17.05 - 17.15 - Proof of Concept No.1

This session covers the DPP working group's approach to the PoCs - the application of DPP003, and testing end to end within a UK clearance workflow.

Martin Roberts

Technology Project Manager

Clearcast

17.15 - 17.25 - Proof of Concept No.2

We'll explore the implementation of the DPP006 Auxiliary Image Sequence to include video overlays.

Liz Clarke

VP of Customer Operations

Mirriad

17.25 - 17.45 - Open discussion

On the future of IMF for Advertising and the challenges being faced, featuring Q&A

Michael Moorfield

Global Broadcast Services Manager

Adstream

Justin Gupta

Head of Broadcast & Entertainment Partnerships, UK & Ireland

Google

Jane Ostler

Global Head of Media, Insights Division

Kantar

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