The latest DPP Explore event focuses on IMF for Advertising.
We'll explore the current state of advertising, look at a plan for the future of advertising and what technology can bring.
The DPP IMF for Advertising working group will also present several technical proof of concepts they've been working on over the last few months.
This event is open to DPP members and non-members.
This 75 minute event will start at: 16:30 BST / 17:30 CEST / 11:30 EDT / 08:30 PDT
DPP Explore is a series of events designed for the technical and operational community. At these events we unpack DPP specifications, recommendations and other subjects relevant to current DPP Technical Projects.
Liz Clarke
VP of Customer Operations, Mirriad
Justin Gupta
Head of Broadcast & Entertainment Partnerships, UK & Ireland, Google
Michael Moorfield
Global Broadcast Services Manager, Adstream
Jane Ostler
Global Head of Media, Insights Division, Kantar
Martin Roberts
Technology Project Manager, Clearcast
16.30 - 16.35 - Welcome
16.35 - 16.50 - Current State of Advertising
What’s changing in the market? The rise of addressable advertising, and the need for multivariate ads.
Jane Ostler
Global Head of Media, Insights Division
Kantar
16.50 - 17.05 - Our vision for the future
An overview of what technology can bring to the future for advertising.
Michael Moorfield
Global Broadcast Services Manager
Adstream
17.05 - 17.15 - Proof of Concept No.1
This session covers the DPP working group's approach to the PoCs - the application of DPP003, and testing end to end within a UK clearance workflow.
Martin Roberts
Technology Project Manager
Clearcast
17.15 - 17.25 - Proof of Concept No.2
We'll explore the implementation of the DPP006 Auxiliary Image Sequence to include video overlays.
Liz Clarke
VP of Customer Operations
Mirriad
17.25 - 17.45 - Open discussion
On the future of IMF for Advertising and the challenges being faced, featuring Q&A
Michael Moorfield
Global Broadcast Services Manager
Adstream
Justin Gupta
Head of Broadcast & Entertainment Partnerships, UK & Ireland
Jane Ostler
Global Head of Media, Insights Division
Kantar