The DPP has appointed New Media Partners and Mediasmiths International to help support and develop the next phase of work for the industry collaboration.
New Media Partners have been appointed for an initial three-month period to help the DPP look at how it might operate most effectively in the future. They will look at what the organisation is currently delivering; what it is required to do beyond the switchover to file-based delivery later this year; and how it can best serve the industry and independent producers beyond 2014.
At the same time, the DPP will continue working with media technology specialist Mediasmiths International over the coming year, utilising their technology experience and expertise as the switchover to file-based delivery takes place. Mediasmiths has previously worked with the DPP on a number of key reports, and has played a major role in helping the partnership gain insight, and develop industry best practice.
Mark Harrison, Chair of the DPP said of the appointments, “File delivery will finally bring end-to-end digital to UK broadcasting. The question is, what will this really mean, and how can the DPP continue to help the industry through and beyond this revolutionary change? We believe New Media Partners have the experience and skills necessary to help us understand how we can be most effective.
“We are also delighted to continue working with Mediasmiths. They have delivered outstanding work for the DPP, and continue to demonstrate enormous understanding both of the Partnership and the industry.”
Danny Meaney, Managing Director, New Media Partners added, “We are delighted to have been selected to work on this exciting project with the DPP. This is a rare opportunity to work with a truly collaborative organisation and build on the impressive momentum that the DPP has already generated.”
Niall Duffy of Mediasmiths International, said, “The DPP goes from strength to strength and we expect that their role will become more important as digital delivery beds in and the industry looks to exploit the new possibilities as it wakes up to digital delivery. We are honoured to be on board for what will be an exciting year ahead.”
The agencies were appointed as preferred suppliers via a procurement process that involved tenders, presentations and interviews.