DPP Leaders' Briefing 2021 reveals workforce as top priority for media organisations

The DPP has today published a summary report of its unique Leaders’ Briefing event for 2021, where senior executives from 31 major media organisations shared their three strategic priorities. The report brings these messages together to present an exclusive picture of where the media industry is heading.

“The aim of the DPP’s Leaders' Briefing is to provide more concentrated insight than any other media industry event,” says DPP CEO Mark Harrison. “This year, we were delighted to hold the event in person again, with more than 600 attendees, and around 80% of our speakers able to attend physically. It confirmed the Briefing as the highest quality intelligence and networking event.”

Participating companies were A+E Networks, A+E Networks EMEA, Al Jazeera, BBC, BT Sport, CBC Radio-Canada, Channel 4, Discovery, Fox Television Stations, Google Cloud, IMG Studios, ITN, ITV, News UK, NRK, PA Media, Rogers Sports & Media, RTE, RTL, Sinclair Broadcast Group, Sky, Sony Pictures Entertainment, SVT, Thomson Reuters, TV 2 Denmark, TV 2 Norway, ViacomCBS, VICE Media Group, WarnerMedia, YouTube, and ZDF.

The standout focus this year was on workforces. While in 2019 and 2020 leaders from major media organisations were concerned about workforce transformation, this year organisations are thinking more about nurturing their people. Media executives also cited business transformation, technology transformation, cybersecurity threats, and managing supplier relationships among their top priorities for 2022.

“Workforce was the focus for more than half of the speakers, and directly addressed by two thirds,” adds Mark Harrison. “This area is becoming increasingly complex: it incorporates huge and important themes such as skills, recruitment business values, remote working, wellbeing and diversity, equality, and inclusion. But getting these themes right will be life and death for many companies.”

The DPP Leaders’ Briefing 2021 summary report can be downloaded by DPP members here. If you are not a DPP member, and would like to know more about becoming one, please contact membership@thedpp.com.

MEMBERS

Leaders' Briefing 2021

Senior executives from 31 major media companies each shared their three strategic priorities for the year ahead at the DPP Leaders’ Briefing 2021. This summary report brings these messages together to present an exclusive picture of where the media industry is heading.

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