Live content is the ultimate direct to consumer product, says DPP report

The DPP has published The Business of Live, the second report in its Going Live & Remote series. The report explores what an explosion of live content means for the professional media industry and how it has become the ultimate direct to consumer product.

The Business of Live is the result of contributions from over 40 experts, and was made possible by DPP member companies, Atos and Wildmoka.

“Almost every aspect of life can now be found as a form of live streamed content,” says DPP CEO and author of the report, Mark Harrison. “This democratisation of live content has created a boom with huge implications for the professional media industry and its suppliers.”

Among the findings of the report is the realisation that young adults (18-34) are consuming new types of live content, in huge volumes, on a variety of devices, and in a number of different business models. The adoption of IP and cloud based technologies required for remote working during the coronavirus pandemic simply skyrocketed a live content revolution that had already begun.

This boom in live content has created a whole new Live Direct to Consumer market, with huge new opportunities for interaction and monetisation.

Looking to the future, the report recognises that further change is coming and that the focus is on automation - both to major high end productions, and in new, innovative content ventures.

You’ll see a lot more user-generated content as AI becomes more powerful. Some of the fear of using user generated content will go away, because you’ll be a lot more confident that it is not going to be something inappropriate” says Paul Moore Olmstead, Director of Strategic Business Development for Global Media at Atos. “AI will be used for selecting what will be interesting, but also for ensuring the wrong thing doesn’t go on air.”

DPP members can download the report here - where they will also be able to view the associated webcast on 8 July, featuring speakers from Brightcove, FOX Sports, Atos, ITV Studios, Associated Press, Sky Deutschland and Red Bee Media.

The Business of Live is part of the wider Going Live & Remote series, which delves into the business and technical aspects of live content. The next report in the series will be Working Live, to be released later this month.

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The Business of Live

Accelerated by the pandemic, almost every aspect of life can now be found as a form of live streamed content. This democratisation of live content has created a boom with huge implications for the professional media industry and its suppliers.


The Business of Live brings together over 40 industry experts to discuss this crucial development in content creation and consumption.

Enabled by Atos and Wildmoka.

Atos Wildmoka

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