The DPP has today launched its new series Making Media Pay comprising three reports - Rights Management, Content Monetisation, and Content Protection. In the series, the DPP and its members explore how media companies are optimising revenue generation from their content assets.
Rights Management seeks to understand how content companies manage their content rights, Content Monetisation looks at the approaches media companies and their technology partners are using to maximise monetisation of video content, while Content Protection explores best practices when it comes to thwarting illegal consumption.
Overall the series, enabled by Expert Sponsors Ateme, Fincons Group, Friend MTS, Rightsline, Veset, and Vimond and Contributing Sponsors Backlight, Deluxe, Extreme Reach, and Knox Media Hub, found all three areas to be interlinked:
“For this series, we chose three topics which are clearly adjacent to one another. But it was nonetheless surprising to see just how interlinked they all are.” says DPP CTO Rowan de Pomerai, one of the authors of the series. “As media companies look to optimise revenue and profit generation, they need a strong understanding of their rights position, and the ability to exploit those rights most effectively while avoiding content theft.”
These were the top findings from each report:
With ever changing distribution media, content companies are performing more content deals and generating a greater volume of rights information to be managed. Building a strong rights model and integrating it into business workflows is now a critical enabler to maximising content monetisation.
There is no single perfect strategy to maximising revenue from content. New monetisation options like FAST and shoppable TV can be very valuable, but they don’t work for everyone. Each media company must therefore define its own strategic approach, which will rarely involve every possible monetisation option, nor rely solely on one.
Most viewers simply want to access great content in a convenient way. As a result, there’s been a professionalisation of piracy, with new platforms emerging that offer a range of pirated content in one place. In this ever-changing piracy landscape, owners of high value content need to take advantage of the wide range of innovative tools available to trace and thwart content theft.
The entire series is available to delve into by DPP members here. Members can also register for the webcasts Rights Management here and Content Monetisation here where these two areas will be explored in more detail.