In its Making Media Pay series, the DPP explored how media companies around the world are looking to maximise the revenue generation from their valuable media assets. Here, we summarise 5 key steps to optimise content monetisation.
Data analytics and exploitation is one of the threads which ties together Rights Management, Content Monetisation and Content Protection in the DPP's Making Media Pay series.
Technology is making the world seem smaller, yet perhaps now more than ever, audiences want their locality and their culture reflected in the media they consume.
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