The DPP has today released The Cloud for Media, an authoritative guide to migrating media organisations to the cloud.
Enabled by DPP member company, Fastly, and based on the input of almost 70 expert contributors from across the DPP membership, the report provides an unprecedented industry-wide view of the opportunities and challenges of building media workflows in the cloud. Most importantly, it provides practical advice for success in your organisation’s migration.
“The cloud is no longer a future ideal for media companies,” said DPP Head of Delivery and Growth, Rowan de Pomerai. “It’s a reality for many, and this year has seen a dramatic rise in the need for remote working, scalable resourcing, and business agility, making the cloud a necessity for all. Our remarkable range of generous contributors has provided deep insight into the path to the cloud.”
Taking input from media executives, systems architects, software engineers, and operations specialists, The Cloud for Media provides a uniquely comprehensive view of the steps required to effect a move to the cloud. These include:
- Understanding cloud technology, its impact on your business, and the benefits on offer
- Managing the shift to consumption based pricing and operational expenditure
- Forming a strategy that focuses on differentiated business value, not commodity processes and components
- Charting a migration path that transitions the right parts of your organisation at the right time
- Building strong capabilities to build and operate cloud workflows
- Delivering on the promise of cloud native solutions: agility, scalability, resilience, security, and performance
“As an edge cloud provider, we know many media companies want to move their operations to the cloud, but the transition can seem daunting,” said Lee Chen, VP Corporate Development and Strategic Partnerships, Fastly. “That’s why we worked with the DPP on this unique guide, featuring broad research from across the media supply chain, offers companies a helpful stepping stone from which to build their own cloud migration journey.”
The Cloud for Media report will be followed up in September by an exclusive webcast for DPP members, featuring cloud experts who will explore the findings of the report and what they mean for the modern media company.
The DPP’s next report and event, at the end of August, will be Design for Tomorrow: Key Design Principles, defining the common principles that need to inform the design of all media businesses in the wake of the pandemic. It will then be followed by five other reports and events in the Design for Tomorrow series, a major research project looking at the key principles that will increase resilience and growth in the post-Coronavirus media economy, due to be delivered between September and November 2020.