The media industry’s business network

IMF in Advertising

Online advertising has changed beyond recognition over the past five years with the introduction of personalised and hyper-targeted adverts. And broadcast platforms are now introducing addressable advertising too. We’re working with DPP members across the advertising supply chain, as well as with partners including Ad-ID, to explore how IMF could also revolutionise the production and distribution of advertising content.

DPP

DPP