Advertising

Advertising Specifications

DPP technical projects often cover workflows not just for programme content, but also commercials, sponsorship, and promotions.

Our work on file-based delivery includes specifications for delivery of short-form material such as commercials, using formats in the AS-11 family. Read more...

Meanwhile our work on versioning and mastering with IMF includes work on how IMF can unlock new opportunities and efficiencies in advertising workflows, especially for addressable advertising. Read more...

These are highly active project areas, so if you'd like to get involved, please get in touch.

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Commercials and Promotions

Just as with programme delivery, it’s important to have common specifications for delivery of short-form content, such as Commercials, Sponsorship and Promotional material.

UK HD Commercials, Sponsorship, Promotions, and Presentation Events

Historically in the UK, each broadcaster used their own specifications for the delivery of Commercials and Sponsorship. A unified DPP delivery specification is now available, alongside an equivalent for Promotions and Presentation Events.

UK HD Commercials and Sponsorship [Template]

This document outlines the technical requirements for the delivery of HD Commercials and Sponsorship material to UK broadcasters.

UK HD Promos and Presentation [Template]

This document outlines the technical requirements for the delivery of HD Promotions and Presentation material to UK broadcasters.

Delivery Requirements: ITV

The delivery requirements site for ITV

AMWA AS-11 X5 and X6

Two forthcoming AMWA specifications have been drafted to build on the existing DPP specification, harmonising the short-form specifications with the rest of the AS-11 X family. The new specifications support embedded metadata and add a new location within the file header for the carriage of subtitle data.

These specifications are in active development, and are expected to be deployed by broadcasters in 2020, so please contact us if you'd like to get involved.

AMWA AS-11 X5

This link will take you to the AMWA website where you can find the AS-11 X5 draft Specification for the delivery of UHD short form content.

AMWA AS-11 X6

This link will take you to the AMWA website where you can find the AS-11 X6 draft Specification for the delivery of HD short form content.

IMF for Advertising

Online advertising has changed beyond recognition over the past five years with the introduction of personalised and hyper-targeted adverts. Recently, broadcast platforms have also started to offer addressable advertising.

We’re working with DPP members to generate a common framework for delivering a high volume of advertising content with IMF. We’re also looking at how component-based workflows will bring efficiencies across the supply chain and unlock new commercial opportunities.

By using our previously published IMF documents as the foundation for this work, we'll ensure that personalisation can be achieved through best practice models common to both programming and advertising.

The benefits available to the advertising workflow are summarised in our business benefits report:

MEMBERS

Business Benefits of IMF for Advertising

As part of our work on IMF for Advertising, DPP members have identified a number of benefits that could be realised through the adoption of component-based media in the advertising supply chain.

This document will be followed later by more detailed business and technical documents defining best practice for the adoption of component-based media in advertising.

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Technical documents

The IMF for Advertising workflow builds on the existing TSP 2121-1 specification. Our Recommendation DPP003, which specifies methods for carriage of metadata in IMF, has been updated to incorporate advertising-specific metadata. In 2020, a Delivery Requirements document will also be added.

DPP003 Carriage of User Metadata in TSP 2121

This DPP Recommendation defines usage of common user metadata elements and their carriage in SMPTE TSP 2121-1 IMF Packages.

SMPTE TSP 2121

This link will take you to the SMPTE website where you can find the TSP 2121 suite of IMF documents for broadcast and online adopters.

Get involved

To find out more or to get involved with this work, please get in touch.

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Rowan to discuss joining.

Rowan de Pomerai

Rowan de Pomerai

CTO


If your company is not a DPP member, you can learn more about the benefits of membership, or contact Rowan to discuss joining.

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MEMBERS

Exclusive to DPP Members

If you work for a DPP member company, enter your email to download the file or create your account.

Not sure if your company is a member? Check our Members Directory

Great news. Your company is a member!

Register in a few quick and easy steps to get access to all DPP documents.

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Become a member to get access to all DPP documents. Or if you used the wrong email address, try again with your work address.

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