Advertising

Advertising Specifications

DPP technical projects often cover workflows not just for programme content, but also commercials, sponsorship, and promotions.

Our work on file-based delivery includes specifications for delivery of short-form material such as commercials, using formats in the AS-11 family. Read more...

Meanwhile our work on versioning and mastering with IMF includes work on how IMF can unlock new opportunities and efficiencies in advertising workflows, especially for addressable advertising. Read more...

These are highly active project areas, so if you'd like to get involved, please get in touch.

Commercials and Promotions

Just as with programme delivery, it’s important to have common specifications for delivery of short-form content, such as Commercials, Sponsorship and Promotional material.

UK HD Commercials, Sponsorship, Promotions, and Presentation Events

Historically in the UK, each broadcaster used their own specifications for the delivery of Commercials and Sponsorship. A unified DPP delivery specification is now available, alongside an equivalent for Promotions and Presentation Events.

AMWA AS-11 X5 and X6

Two forthcoming AMWA specifications have been drafted to build on the existing DPP specification, harmonising the short-form specifications with the rest of the AS-11 X family. The new specifications support embedded metadata and add a new location within the file header for the carriage of subtitle data.

These specifications are in active development, and are expected to be deployed by broadcasters in 2020, so please contact us if you'd like to get involved.

IMF for Advertising

Online advertising has changed beyond recognition over the past five years with the introduction of personalised and hyper-targeted adverts. Recently, broadcast platforms have also started to offer addressable advertising.

We’re working with DPP members to generate a common framework for delivering a high volume of advertising content with IMF. We’re also looking at how component-based workflows will bring efficiencies across the supply chain and unlock new commercial opportunities.

By using our previously published IMF documents as the foundation for this work, we'll ensure that personalisation can be achieved through best practice models common to both programming and advertising.

The benefits available to the advertising workflow are summarised in our business benefits report:

Technical documents

The IMF for Advertising workflow builds on the existing TSP 2121-1 specification. Our Recommendation DPP003, which specifies methods for carriage of metadata in IMF, has been updated to incorporate advertising-specific metadata. In 2020, a Delivery Requirements document will also be added.