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NAB 2026: Demand vs Supply

05.05.2026

The report explores the evolving relationship between technology vendors and content companies through key themes that shaped the conversation at NAB 2026.

MEMBERS

IBC 2025: Demand vs Supply

30.09.2025

The report explores how the market is responding to the needs of customers through key themes that shaped the conversation at IBC 2025: Agentic AI, AV Broadcast, and Data Driven Content.

Production AI Demand vs Supply AV Broadcast Data

MEMBERS

NAB 2025: Demand vs Supply

22.04.2025

The report explores three key business challenges identified by DPP members as priorities: Content QC, Virtualisation, and Content Monetisation.

Cloud Monetisation Demand vs Supply Archive

MEMBERS

IBC 2024: Demand vs Supply

26.09.2024

The new IBC 2024: Demand vs Supply report evaluates how well the market is responding to the needs of customers in the media and entertainment industry.

News Monetisation Demand vs Supply Remote

MEMBERS

NAB 2024: Demand vs Supply

29.04.2024

We look at the latest solutions at NAB2024 for Co-Pilot AI, Accessibility, Content Integrity and Next Gen Adtech.

Security AI News Monetisation Demand vs Supply

MEMBERS

IBC 2023: Demand vs Supply

28.09.2023

How well is the market responding to the needs of the customer community? The second report in the Demand vs Supply series, the DPP has reported from IBC 2023.

AI Demand vs Supply Streaming

MEMBERS

Demand vs Supply: What's the score? (NAB 2023)

10.05.2023

How well are technology suppliers meeting the demands of their customers in the media industry? For the first time, the DPP has reported from the NAB show.

Production AI Connectivity Demand vs Supply Localisation Streaming

MEMBERS

NAB in 2026: The State of the Trade Show

01.05.2026

Based on the conversations with the many contributors to this report at the Las Vegas Convention Center, the overall impression was that NAB in 2026 felt significantly quieter and more subdued than in previous years. This tallied with our own observations while walking around the show floors.

NAB Demand vs Supply

Customer caution holds back AI innovation at IBC, says new DPP report

06.10.2025

Demand vs Supply provides a unique snapshot of the media and entertainment industry’s two largest trade shows, charting how customer needs are evolving, and how suppliers are responding.

Demand vs Supply

What's coming up

If you'd like to get involved with our upcoming projects and events, here is our calendar for the year.

The Other Broadcast Industry - Impressions from ISE 2026

23.02.2026

ISE is growing while broadcast shows are shrinking. Is AV Broadcast is now shaping the future of production? And what does this mean for Media and Entertainment industry?

AV Broadcast

Technical Insight

This special series of work explores the reality of media in the cloud today, and sheds light on the challenges that remain.

Cloud Transformation Distribution AI Supply Chain

NAB 2025: What buyers want

18 March 2025, 5pm GMT / 1 PM EST / 10 AM PST / 6 PM CET

The DPP will be hosting a webinar in advance of NAB, sharing key insights from our recent CTO Survey and upcoming Demand vs Supply reports, shedding light on what customers are looking for from vendors at this year's show.

NAB

Public

Suppliers are helping customers to cut costs, says DPP report

26.09.2024

The DPP has published its analysis of IBC 2024, and found media technology suppliers are responding to their customers’ need to reduce costs.

Production News IBC

Vaporware evaporates at NAB 2024, reports DPP

29.04.2024

DPP Technology Strategist David Thompson visits NAB 2024 to research Co-Pilot AI, Next Generation AdTech, Content Integrity and Increasing Accessibility, and analyse whether industry solutions are satisfying customer demands

DPP research finds IBC 2023 was about modularity, not Gen AI

29.09.2023

The DPP has published its assessment of how well vendors at IBC 2023 met the current needs of their customers.

IBC

The DPP reveals how supply is meeting demand at NAB2023

10.05.2023

For the first time, the DPP has published a unique market assessment from the NAB show.

Cloud AI NAB

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NAB 2026: Demand vs Supply

IBC 2025: Demand vs Supply

NAB 2025: Demand vs Supply

IBC 2024: Demand vs Supply

NAB 2024: Demand vs Supply

IBC 2023: Demand vs Supply

Demand vs Supply: What's the score? (NAB 2023)

NAB in 2026: The State of the Trade Show

Customer caution holds back AI innovation at IBC, says new DPP report

What's coming up

The Other Broadcast Industry - Impressions from ISE 2026

Technical Insight

NAB 2025: What buyers want

Suppliers are helping customers to cut costs, says DPP report

Vaporware evaporates at NAB 2024, reports DPP

DPP research finds IBC 2023 was about modularity, not Gen AI

The DPP reveals how supply is meeting demand at NAB2023

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