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DPP specifications revolutionised file-based content delivery
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Advertising in News & Views
The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.
The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.
A report from the DPP’s IMF Breakfast Briefing at IBC 2019
A new report from the DPP raises important questions about whether the current content explosion could hit a funding crisis.
TV and Online advertising have started to converge over the last few years. What does this mean for TV ad sales and operations teams?
The DPP has today announced Common Technical Delivery Standards for High Definition Commercials/Sponsorship and Promotions/Presentation material.
The DPP has today released two documents that extend the functionality of the Interoperable Master Format (IMF) through the development of an Auxiliary Image Sequence Plug-in.
The industry continues to split discussions about technology and business practice, but this discourse needs to change, says DPP managing director Mark Harrison.
The DPP has today released four documents to support the industry’s deployment of IMF for Broadcast & Online.
Bright and early on Tuesday morning, a dedicated group of enthusiastic DPP members turned out at our NAB breakfast briefing.
Advertising in Insight
Business Benefits of IMF for Advertising
How will component-based workflows bring efficiencies across the advertising supply chain and unlock new commercial opportunities using IMF?
Do Brands Hold the Key to the Future of Content?
Content funding models are being disrupted. Who’s calling the shots? Creators, advertisers, consumers – or all three?
Home Truths No.13 The Future of Video Advertising
What are the challenges to the advertising model as both advertising & video move online &, increasingly, to mobile? Will a whole new model emerge?
Advertising in Events
IMF for Advertising
21 July 2020
We'll explore the current state of advertising, look at a plan for the future of advertising, and at several technical proof of concepts.
Advertising in Downloads
AMWA AS-11 X6
This link will take you to the AMWA website where you can find the AS-11 X6 draft Specification for the delivery of HD short form content.
AMWA AS-11 X5
This link will take you to the AMWA website where you can find the AS-11 X5 draft Specification for the delivery of UHD short form content.
UK HD Promos and Presentation [Template]
This document outlines the technical requirements for the delivery of HD Promotions and Presentation material to UK broadcasters.
UK HD Commercials and Sponsorship [Template]
This document outlines the technical requirements for the delivery of HD Commercials and Sponsorship material to UK broadcasters.
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