Discover our projects relating to advertising workflows
IMF for Advertising
21 July 2020
We'll explore the current state of advertising, look at a plan for the future of advertising, and at several technical proof of concepts.
Business Benefits of IMF for Advertising
How will component-based workflows bring efficiencies across the advertising supply chain and unlock new commercial opportunities using IMF?
IMF for Advertising - is it the future, and how can technology help? Find out in the video of this exclusive DPP webcast featuring speakers from Google, Mirriad, Clearcast & Adstream, explaining several technical proof of concepts.
The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.
TV and Online advertising have started to converge over the last few years. What does this mean for TV ad sales and operations teams?
Home Truths No.13 The Future of Video Advertising
What are the challenges to the advertising model as both advertising & video move online &, increasingly, to mobile? Will a whole new model emerge?
IMF for Advertising increases speed and efficiency, and decreases storage requirements. Find out how you can get involved in live tests of real ads from creative agencies to demonstrate these benefits.
The only thing more important than your content is your audience. Catch up on how to target, engage and analyse viewers from this DPP Innovation Week event.
Audiences & Data
3 September 2020
The only thing more important than your content is your audience. This DPP Innovation Week event explores how to target, engage and analyse viewers.
The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.
DPP specifications revolutionised file-based content delivery
Enabling simpler and more efficient localisation and versioning
A report from the DPP’s IMF Breakfast Briefing at IBC 2019
Do Brands Hold the Key to the Future of Content?
Content funding models are being disrupted. Who’s calling the shots? Creators, advertisers, consumers – or all three?
A new report from the DPP raises important questions about whether the current content explosion could hit a funding crisis.
The DPP has today announced Common Technical Delivery Standards for High Definition Commercials/Sponsorship and Promotions/Presentation material.
DPP Tech Network: June
8 June 2020
The DPP Tech Network is a group of individuals who would like to be informed about, or take part in, DPP technical projects.
Find all the DPP's downloadable technical documents and other assets.
Find all of the DPP's technology projects and updates here.
DPP Tech Network: October
5 October 2020
DPP members meet to hear the latest updates from DPP technical projects, and participate in discussion around them
Bright and early on Tuesday morning, a dedicated group of enthusiastic DPP members turned out at our NAB breakfast briefing.
The DPP has today released two documents that extend the functionality of the Interoperable Master Format (IMF) through the development of an Auxiliary Image Sequence Plug-in.
Our AI in Media work brings together content providers and AI specialists. Find out how you can get involved!
The DPP has today released four documents to support the industry’s deployment of IMF for Broadcast & Online.
Adlede's Johanna Björklund tells us how good training data and access to networks like the DPP helps scale AI solutions
The industry continues to split discussions about technology and business practice, but this discourse needs to change, says DPP managing director Mark Harrison.
Your privacy is important to us. Learn how the DPP manages your information.
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