IMF for Advertising increases speed and efficiency, and decreases storage requirements. Find out how you can get involved in live tests of real ads from creative agencies to demonstrate these benefits.
IMF for Advertising - is it the future, and how can technology help? Find out in the video of this exclusive DPP webcast featuring speakers from Google, Mirriad, Clearcast & Adstream, explaining several technical proof of concepts.
The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.
At the end of May, the DPP Media Supply Festival returned to New York. The event brought together experts and practitioners from media and technology companies from across the USA and beyond to share ideas and insights about today’s - and tomorrow’s - media supply chain.
In its Making Media Pay series, the DPP explored how media companies around the world are looking to maximise the revenue generation from their valuable media assets. Here, we summarise 5 key steps to optimise content monetisation.
At this event we examined the key technologies underpinning today’s content monetisation, through advertising and direct billing, across platforms and devices.
Data analytics and exploitation is one of the threads which ties together Rights Management, Content Monetisation and Content Protection in the DPP's Making Media Pay series.
An invitation-only event where the DPP and FPT Software bring together senior executives to discuss and explore how media companies and key technology partners are orienting themselves and their technology to make the most of the opportunity for targeted, personalized, and tracked advertising.
In the DPP Leaders’ Briefing 2021 summary report, content providers challenged supplier ecosystem to help tackle biggest tech challenges and deliver for customers.
The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.
The DPP has today released two documents that extend the functionality of the Interoperable Master Format (IMF) through the development of an Auxiliary Image Sequence Plug-in.
The industry continues to split discussions about technology and business practice, but this discourse needs to change, says DPP managing director Mark Harrison.
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