Artificial Intelligence

AI for Real

At the end of 2018, we published a Home Truths report titled AI for Real. It explored the maturity of the use of AI and ML across the content supply chain, and identified that AI was, in many cases, being developed in silos, and often for generalist use cases. It was sometimes a challenge for technology companies to develop highly accurate models due to the lack of accessible high quality training data, while content companies often lack the specialist skills to develop AI and ML solutions.

Home Truths No.15 AI For Real

AI in Media Challenge

As a result, the DPP set out to find ways to help media organisations solve some of these real remaining business problems through the use of AI. So, we worked in partnership with the Digital Catapult to run a challenge process that brought together innovative AI solution providers with content providers who have practical problems to solve. You can watch the videos from the event below.

Further Reading

Cognizant: Five Ways Media Companies Can Generate Value from AI

Our Partners

The AI in Media Challenge was created in partnership with Digital Catapult, with thanks to our Lead Sponsor, Microsoft and Supporting Sponsor, Cognizant.

Get involved

To find out more or get involved, please contact Abdul.

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.

Abdul Hakim

Business Development Manager

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.



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