Monetisation of online video
Digital advertising spend now outpaces TV; and we’re seeing a massive shift in that spend towards mobile. But currently video advertising makes up only 11% of digital advertising spend. Is that a problem for the media industry? Do we all need an effective advertising model for mobile, online video more than we realise? And if so, what is the key to getting it?
Friday, 14th September
18:00 – 21:00
By invitation only.
Enabled by DPP Member, Mindtree.
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